2

Politician Market – Post Launch Writeup on Conversions, AppEngine, and Launching

On Tuesday, I released Politician Market, a satirical, fake, marketplace for buying US politician votes. I brought it online, posted to Hacker News, and went to take a shower. 15 minutes later, I’m wearing a towel when I notice that Politician Market is #1 on HN and the server is melting. 12 requests per second. Gosh. I spent the next hour coding in underpants only. My roommate walked in with family members in the middle. He just pointed, said something with the word “roommate”, and walked out.

I wanted Politician Market to be entirely static site, so I used JotForm for signups. There were so many sign-ups that I crashed JotForm’s servers after only 10 minutes and had to move the sign-up form to Google Docs.

Signups and Conversions

Conversion tip: If you want to optimize sign-ups, don’t use  an external service. Sign-ups stopped almost entirely after moving to Google Docs. (I received only 40 signups after the move.) If you want to gain feedback, do place a feedback form on the homepage and you’ll get plenty of feedback.

12,000 uniques and 4 hours later, Politician Market mysteriously disappeared from the homepage and traffic started to subside. Some time before then, I had to disable the contact form entirely because I was about to overrun my JotForm quota. Despite disabling the form, people kept submitting it, often blank. (A browser bug?) At that point, I changed the form’s action to “#” and added an overlay (see below), but people kept submitting the damn form. My brother told me that he wrote me a long message in the contact form, because he was convinced that it really did get sent after all. What must you do for people to believe you?

Another conversion tip: Adding social sharing buttons seems to matter. There were 12,000 hits while we were on HN for four hours. After pg killed the submission, the long tail brought (and is still bringing) another 2k. If you add sharing buttons, make sure to include Google Plus. The break down was 259 shares on Twitter, 40 on Google Plus, and a bunch on Facebook. (For an unknown reason, Facebook wont show me the stats anymore.)

I didn’t have time to A/B test, but conversion rates seemed to rocket when I placed annoying sharing links so far up that they pushed content below the fold. I hated that, so I soon reverted the changes. (Startup idea: I wish I could run automatic A/B tests by including a javascript file that would hash the page, check with a 3rd party server to see if it changed, and provide conversion data when I’m cowboy coding. Create that and I will pay a one time $10 fee for the service.)

For absolutely no reason, I asked for phone numbers in the signup form. About 30% of all sign-ups included them.

Avoid AppEngine Like the Plague

I originally wanted to host on S3, but it wouldn’t accept my credit card so I used AppEngine and static-app-engine-hoster. Don’t do that. There is no caching and you lose all the benefits of a static site. I wasn’t expecting so many hits, so I didn’t think this through.

More on AppEngine: Deployment is easy, but payment sucks. AppEngine makes you pay per-week, so if you want to use $10 a day, you have to deposite at least $70. (Slimeballs.) AppEngine has absolutely no support for paying customers. I sent two emails about urgent issues and never heard back. Avoid AppEngine like the plague.

Publicizing

I tried publicizing Politician Market on Reddit, Slashdot, and Digg. It almost took off on Reddit, but Slashdot ignored it despite votes on the Firehose submission and Digg was a laughable waste of time. (What they say about Digg is correct: If you aren’t part of the oligarchy you might as well submit the link to /dev/null.) I emailed a few tech and political bloggers. Most of them ignored me, but some had incredibly kind words and published a link. Do have the chutzpa to email bloggers.

This is the second launch I have done. Third time ice cream. Does anyone know where that weird Israeli saying comes from?

  1. At the bottom of your page, you have a contact form that goes nowhere? Umm why do you even have it there then? I guess it might be a joke. Seems a little insulting to say you are going to ignore the feedback there. Must be a joke right?